OBAMA 2012 CAMPAIGN OFFICIAL Reveals How Facebook Allowed Democrats ToFrom November 2011 through November 2012, Carol Davidsen worked in Chicago, IL for “Obama for America”, Barack Obama’s campaign group, as the director of data integration and media analytics, where she helped to build a database of every American voter using the same Facebook developer tool used by Cambridge Analytica.
“Ingest The Entire Social Network of The U.S.” Because “They Were On Our Side”
In 2017, Davidsen spoke to a group at the Personal Democracy Forum in New York City. During her slide-show presentation, she explained how the Obama campaign extracted data from personal information from Facebook users
Davidsen explained how they used the “Optimizer” and “Narwhal”, “A large data set with an API on top of it”. Davidsen explained, “When things can go crazy, is when you actually give people the data and you don’t really realize what is going on.”
Davidson asked her audience, “Who owns” your information?” Davidsen continued to explain how, with the help of Facebook, the Obama 2012 campaign was able to extract the personal information of most of the people on Facebook.
“Facebook, 2012 election, had the ability for people to “opt-in”. The Obama campaign like, rocked this, right? We got people to opt in, and the privacy policy on Facebook at that time was that if they opted in, they could tell us who all their friends were. This is very much how local campaigns work.”Davidsen then shockingly, admitted that Facebook gave the Democrat Party the ability to ingest the entire social network of the U.S. that’s on Facebook, “which is most people”. Davidsen told the audience, “Where this gets complicated is that freaked Facebook out, right? So they shut off the feature. Well, the Republicans never built an app to do that. So, the data’s out there. You can’t take it back, right? So the Democrats have this information. So, when they look at a voter file, and someone comes to them, they can immediately be like, ‘Oh, here are all of the other people that they know, and here are the people that they can help us persuade because they’re really good friends with this person.’ The Republicans do not have this information, and will not get that information.”Davidsen confessed, ” I’m a Democrat, so you know, maybe I could argue that maybe that’s a good thing. But really, it’s not in the overall process, right? So, that wasn’t thought all the way through, and now there’s a disadvantage of information, that seems unfair. But I’m not Facebook, so these are the realities.”
Near the end of the video, Carol Davidsen is told that her time is up and that she needs to end her discussion. Davidsen made it clear that she still had time remaining that she planned to use to continue her presentation, but claimed the organizers “dragged” her “off stage” before her time was up. (The video in its entirety can be seen in her tweet below)
I start talking about Facebook at around minute 18 [mark], and had more to say, before getting dragged off stage because I didn’t understand the clock in the back of the room. Ha”
I worked on all of the data integration projects at OFA. This was the only one that felt creepy, even though we played by the rules, and didn’t do anything I felt was ugly, with the data.
I start talking about Facebook at around minute 18, and had more to say, before getting dragged off stage because i didn’t understand the clock in the back of the room. Ha youtu.be/LGiiQUMaShw
Davidsen finally tweeted about the price discrimination that keeps her up at night. She also talks about the potential ugliness that comes out in an algorithm based world that allows micro-targeting. Could she also have been referring to the algorithms that many have alleged are used to target conservative news sources on Facebook?
In the talk, I was wrong about how easy it would be to find a commercial company who would have exploited the same open policy time period, to also suck in the information.
I was right about what keeps me up at night being about price discrimination. That is where all of the true potential ugliness comes out in an algorithm based world that allows micro targeting.
After the news broke about how Cambridge Analytica used data from Facebook users to help the Trump campaign win the election, Davidsen began to tweet the truth about how the Obama campaign, with the help of Facebook, extracted data from “most people” in the U.S.
Davidsen tweeted about how Facebook didn’t stop the campaign from sucking out their whole social graph:
Facebook was surprised we were able to suck out the whole social graph, but they didn’t stop us once they realized that was what we were doing.
An example of how we used that data to append to our email lists. pic.twitter.com/VHhSukvXDY
Facebook was surprised we were able to suck out the whole social graph, but they didn’t stop us once they realized that was what we were doing.
Facebook was surprised we were able to suck out the whole social graph, but they didn’t stop us once they realized that was what we were doing.
They came to office in the days following election recruiting & were very candid that they allowed us to do things they wouldn’t have allowed someone else to do because they were on our side.
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